A number of our clients are looking to (re-)define their corporate identity. Following mergers, takeovers, divisions or new relationships within the organisation, existing paradigms often no longer suffice. So Yolk lends a helping hand.

Jaap Boonstra, professor of change management at the Vrije Universiteit in Amsterdam, states that some 80 percent of all changes in organisations are plan-based. The result is that they almost all fail. Boonstra teaches us that plan-based change works just fine if you’re trying to change a system or a procedure, but they are not suitable for complex, unclear situations or for extensive organisational change.