In April 2010 some eighty Rabobank staff played scenes from the New Way of Working: Rabo Unplugged. But it was set a year down the line: in the spring of 2011. Location: the temporary floor in the new administrative centre on the Croeselaan in Utrecht. Led by director Harm-Ydo Hilberdink they improvised on themes like confidentiality, vitality, social cohesion and fewer rules. The result: So(ap) Unplugged, a Rabo soap in four episodes. So(ap) Unplugged is helping all Rabobank Nederland staff get to grips with the practical consequences of Rabo Unplugged – the working style. With a sense of humour and putting it all into a personal perspective So(ap) Unplugged shows how staff and managers can bring Rabo Unplugged to life in mutual discussion and with personal responsibility. A Yolk production.

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Good stories are a valuable way of assigning significance to change. Our best example. The plans for a new head office are almost complete as the Chairman of the Board of the Netherlands’ largest bank heads towards the office after a Friday-afternoon meeting. He’s walking through the corridors, and turns a corner. And another corner. He gets lost. Looking for someone who can help him find his way, he opens the door of the nearest office. Empty. Another door. Empty again. Nobody. Friday afternoon in a Dutch office. The Chairman of the Board shrugs his shoulders. A new head office? The thought process for a smarter way of working gets underway.